It is important to note that competitive positioning isn’t just for big brands. We help our clients in the competitive positioning process of finding one or more meaningful differences between them and their competitors.
Our projects
In a competitive market, Customers feel overwhelmed by their choices and you could easily be just another store shouting to get noticed in your little corner with no one really listening. But we believe getting noticed doesn’t have to be a struggle so we work with our clients to create a unique and innovative fitout that not only looks great but stands out from the crowd.
Without something to make a shop stand out, it may get lost in the crowd. We understand that color has a big impact on our shopping choices. Each colour often evokes or represents a feeling and retailers can use that to their advantage.
This combined with smart placement of counter and product displays and careful consideration to flow direction creates a retail outlet that works for you.
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